Million dollar idea

Department stores need a guy lounge. I made this realization when I had to wait in the lingerie department, surrounded by ads composed largely of boobs, and yet bored out of my mind.

The concept isn't that hard. You have a big screen TV, showing either some sort of non-World's Strongest Man athletic event, or a Japanese game show where awkward contestants attempt to brave an obstacle course without getting their testes rearranged.

The rules will be simple. The only meal that will be served will be Buffalo wings, and the only vegetable will be blue cheese. There will be no small talk. The only time you could ask someone what "they do" would be if you were going into cardiac arrest and needed to know if they happened to be a doctor. Preferably at halftime or during a commercial break. Otherwise, no conversation at all, except to ask for scores or to clarify how completely awesome it was when that Japanese guy face-planted into that foam rock.

The great thing is that the whole thing would pay for itself. You would have guy-targeted advertising. This means no ads that don't include one of the following words: super-charged, microwaveable, or Super Mario Bros.